# Ecommerce A/B testing tied to revenue, not vanity metrics

Experiment across the buying journey and compare conversion rate, average order value, and revenue per visitor before deciding what to ship.

## Setup

Install location: Your storefront head, Shopify theme, or WooCommerce plugin

1. Install Otter using the guide for your commerce platform.
2. Choose purchase, revenue, or a funnel event as the primary goal.
3. Run the test until its configured decision rule is satisfied.

```html
<!-- Otter -->
<style id="optimo-hide">body{opacity:0 !important}</style>
<script src="https://www.otterab.com/sdk/optimo.js"
  key="YOUR_API_KEY" async></script>
```

## What teams test on Ecommerce

- Product detail pages
- Pricing and promotion tests
- Cart and checkout UX
- Average order value experiments

## Frequently asked questions

### Which ecommerce metrics can Otter compare?

Otter reports conversions, conversion rate, lift, revenue, average order value, and revenue per visitor by variant.

### Does Otter support Shopify and WooCommerce?

Yes. Shopify uses a theme snippet and custom pixel; WooCommerce has an official plugin with automatic commerce events.

### Will higher store traffic make Otter more expensive?

No. Otter plans include unlimited visitors, so experimentation cost does not rise with a successful campaign.

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Canonical page: https://www.otterab.com/ab-testing/ecommerce