# Landing page A/B testing that gets you to a decision

Build focused variants, track the action that matters, and use statistically sound reporting to improve paid, organic, and lifecycle landing pages.

## Setup

Install location: The shared head or custom-code area of your landing page platform

1. Install the Otter snippet once across your campaign pages.
2. Create a visual change or split traffic between complete page URLs.
3. Set the form, click, signup, purchase, or revenue goal and launch.

```html
<!-- Otter -->
<style id="optimo-hide">body{opacity:0 !important}</style>
<script src="https://www.otterab.com/sdk/optimo.js"
  key="YOUR_API_KEY" async></script>
```

## What teams test on Landing Pages

- Headline and message match
- Form length and layout
- CTA copy and placement
- Social proof and offer framing

## Frequently asked questions

### Can Otter split test two different landing page URLs?

Yes. Split URL tests send each visitor to a complete page variant while preserving consistent assignment and relay parameters when configured.

### Can I test a landing page without creating a duplicate?

Yes. Use the visual editor to change copy, styles, layout, or visibility on the existing page.

### Which conversion goals are supported?

Use page views, element clicks, custom events, DataLayer events, GA4 events, purchases, or revenue as experiment goals.

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Canonical page: https://www.otterab.com/ab-testing/landing-pages