# The Otter A/B Team

_Editorial team_

Writers and engineers from the Otter A/B team covering practical A/B testing, statistical rigor, and conversion optimization for product, growth, and marketing teams.

Elsewhere: https://www.otterab.com

## Articles

- [How to Calculate Net Promoter Score Accurately](https://www.otterab.com/blog/calculate-net-promoter.md) (2026-05-22)
- [10 Landing Page Best Practices for 2026](https://www.otterab.com/blog/landing-page-best-practices.md) (2026-05-21)
- [Find 10 Best A/B testing platforms for 2026](https://www.otterab.com/blog/a-b-testing-platforms.md) (2026-05-20)
- [Shopify Conversion Optimization: Your 2026 Playbook](https://www.otterab.com/blog/shopify-conversion-optimization.md) (2026-05-19)
- [Master A/B Testing in Excel](https://www.otterab.com/blog/testing-in-excel.md) (2026-05-18)
- [Definition of Personalization: A CRO Guide](https://www.otterab.com/blog/definition-of-personalization.md) (2026-05-17)
- [Leadtosheet.com: A Guide to Landing Page Testing](https://www.otterab.com/blog/leadtosheet-com.md) (2026-05-16)
- [Knowing The Limit: how many cta is too many?](https://www.otterab.com/blog/how-many-cta-is-too-many.md) (2026-05-15)
- [10 Product Launch Strategies to Win in 2026](https://www.otterab.com/blog/product-launch-strategies.md) (2026-05-14)
- [Marketing for SaaS: The 2026 Growth Playbook](https://www.otterab.com/blog/marketing-for-saas.md) (2026-05-13)
- [What Is a Deployment: A Comprehensive 2026 Guide](https://www.otterab.com/blog/what-is-a-deployment.md) (2026-05-12)
- [Conversion Rate Optimisation Audit: A Step-by-Step Guide](https://www.otterab.com/blog/conversion-rate-optimisation-audit.md) (2026-05-11)
- [How to Calculate Sample Size: A 2026 Guide for A/B Testing](https://www.otterab.com/blog/how-to-calculate-sample-size.md) (2026-05-10)
- [Your Heat Map Creator Guide to Smarter A/B Tests](https://www.otterab.com/blog/heat-map-creator.md) (2026-05-09)
- [Type 2 Error: The A/B Testing Mistake Costing You Revenue](https://www.otterab.com/blog/type-2-error.md) (2026-05-08)
- [Optimising a Website: A Guide to Boosting Revenue](https://www.otterab.com/blog/optimising-a-website.md) (2026-05-07)
- [Master Banners On Website: Boost Conversions & Vitals](https://www.otterab.com/blog/banners-on-website.md) (2026-05-06)
- [Mastering One Tailed Vs Two Tailed A/B Tests](https://www.otterab.com/blog/one-tailed-vs-two-tailed.md) (2026-05-05)
- [Fake Door Test: A Guide to Validate Ideas Fast](https://www.otterab.com/blog/fake-door-test.md) (2026-05-04)
- [Multi Armed Bandit: Drive Conversions & Revenue](https://www.otterab.com/blog/multi-armed-bandit.md) (2026-05-03)
- [What Is a Good Ecommerce Conversion Rate](https://www.otterab.com/blog/what-is-a-good-ecommerce-conversion-rate.md) (2026-05-02)
- [How to Figure Out Conversion Rate: Step-by-Step](https://www.otterab.com/blog/how-to-figure-out-conversion-rate.md) (2026-05-01)
- [What is a Good Website Bounce Rate? A 2026 UK Guide](https://www.otterab.com/blog/what-is-a-good-website-bounce-rate.md) (2026-04-30)
- [Personalization in E commerce A Complete Guide for 2026](https://www.otterab.com/blog/personalization-in-e-commerce.md) (2026-04-29)
- [How to Improve Website Conversion Rates: Unlock Growth](https://www.otterab.com/blog/how-to-improve-website-conversion-rates.md) (2026-04-28)
- [North Star Metric: Guide To Real Growth & Focus](https://www.otterab.com/blog/north-star-metric.md) (2026-04-27)
- [Master Your User Experience Audit for Growth](https://www.otterab.com/blog/user-experience-audit.md) (2026-04-26)
- [Choosing a Conversion Rate Optimization Service in 2026](https://www.otterab.com/blog/conversion-rate-optimization-service.md) (2026-04-25)
- [Deciding What to A/B Test: Visualize Data & Boost CRO](https://www.otterab.com/blog/deciding-what-to-a-b-test.md) (2026-04-24)
- [What Are Conversion Rates? Boost Your Revenue](https://www.otterab.com/blog/what-are-conversion-rates.md) (2026-04-23)
- [Build a High-Converting Landing Page with WordPress](https://www.otterab.com/blog/landing-page-with-wordpress.md) (2026-04-22)
- [How to Reduce Website Bounce Rate: A 2026 Playbook](https://www.otterab.com/blog/how-to-reduce-website-bounce-rate.md) (2026-04-21)
- [E-commerce Conversion Rate Optimization Playbook](https://www.otterab.com/blog/e-commerce-conversion-rate-optimization.md) (2026-04-20)
- [10 Best Conversion Rate Optimization Tools for 2026](https://www.otterab.com/blog/conversion-rate-optimization-tools.md) (2026-04-19)
- [Optimizing Landing Pages: A Performance-First Playbook](https://www.otterab.com/blog/optimizing-landing-pages.md) (2026-04-18)
- [Mastering Type 1 vs Type 2 Errors: A/B Test Success](https://www.otterab.com/blog/type-1-vs-type-2-errors.md) (2026-04-17)
- [False Positive Rate: Your Guide to A/B Testing Errors](https://www.otterab.com/blog/false-positive-rate.md) (2026-04-16)
- [Shopify Theme Split Test in Your SDLC: An Agile Guide](https://www.otterab.com/blog/shopify-theme-split-test.md) (2026-04-15)
- [How to A/B Test Shopify to Boost Your Revenue in 2026](https://www.otterab.com/blog/how-to-a-b-test-shopify.md) (2026-04-14)
- [It’s not all about conversion rate, secondary metrics matter](https://www.otterab.com/blog/its-not-all-about-conversion-rate-secondary-metrics-matter.md) (2026-04-13)
- [Boost Conversions: 8 Customer Journey Map Examples](https://www.otterab.com/blog/customer-journey-map-examples.md) (2026-04-12)
- [7 Example Value Proposition Resources for 2026](https://www.otterab.com/blog/example-value-proposition.md) (2026-04-11)
- [Your Best Survey Question for Customer Satisfaction in 2026](https://www.otterab.com/blog/survey-question-for-customer-satisfaction.md) (2026-04-10)
- [Master Client Engagement Strategies for 2026](https://www.otterab.com/blog/client-engagement-strategies.md) (2026-04-09)
- [Difference between Bayesian and Frequentist Testing](https://www.otterab.com/blog/difference-between-bayesian-and-frequentist-testing.md) (2026-04-08)
- [Heat Maps on Websites: A Guide to CRO & A/B Testing](https://www.otterab.com/blog/heat-maps-on-websites.md) (2026-04-07)
- [How are KPIs Measured: Drive Business Growth](https://www.otterab.com/blog/how-are-kpis-measured.md) (2026-04-06)
- [A Guide to Visitor Statistics for Websites](https://www.otterab.com/blog/visitor-statistics-for-websites.md) (2026-04-05)
- [How do you calculate click through rate: 2026 Guide](https://www.otterab.com/blog/how-do-you-calculate-click-through-rate.md) (2026-04-04)
- [What Is Bounce Rate on a Website and How to Fix It](https://www.otterab.com/blog/what-is-bounce-rate-on-a-website.md) (2026-04-03)
- [10 Actionable Conversion Rate Optimization Best Practices for 2026](https://www.otterab.com/blog/conversion-rate-optimization-best-practices.md) (2026-04-02)
- [What Is a Confidence Interval in Statistics? A Simple Explainer](https://www.otterab.com/blog/what-is-a-confidence-interval-in-statistics.md) (2026-04-01)
- [A Clear Confidence Level Definition for Marketers](https://www.otterab.com/blog/confidence-level-definition.md) (2026-03-31)
- [What is a Type 1 Error? Avoid False Positives in A/B Testing](https://www.otterab.com/blog/what-is-a-type-1-error.md) (2026-03-30)
- [A Marketer's Guide to Testing Statistical Significance](https://www.otterab.com/blog/testing-statistical-significance.md) (2026-03-29)
- [Boost Conversions: Ultimate Guide to Landing Page Split Testing](https://www.otterab.com/blog/landing-page-split-testing.md) (2026-03-28)
- [A Better A/B Test Definition That Anyone Can Understand](https://www.otterab.com/blog/a-b-test-definition.md) (2026-03-27)

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Canonical page: https://www.otterab.com/authors/otter-ab-team