Ecommerce A/B testing

Ecommerce A/B testing tied to revenue, not vanity metrics

Experiment across the buying journey and compare conversion rate, average order value, and revenue per visitor before deciding what to ship.

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Install location

Your storefront head, Shopify theme, or WooCommerce plugin

One shared installation powers every experiment, conversion goal, and report on this site.

  1. 01Install Otter using the guide for your commerce platform.
  2. 02Choose purchase, revenue, or a funnel event as the primary goal.
  3. 03Run the test until its configured decision rule is satisfied.

Ideas

What to test on Ecommerce

Start with the changes closest to the money. These are the ones teams on this platform run first.

Product detail pages
Pricing and promotion tests
Cart and checkout UX
Average order value experiments

Questions

Ecommerce A/B testing questions

Which ecommerce metrics can Otter compare?

Otter reports conversions, conversion rate, lift, revenue, average order value, and revenue per visitor by variant.

Does Otter support Shopify and WooCommerce?

Yes. Shopify uses a theme snippet and custom pixel; WooCommerce has an official plugin with automatic commerce events.

Will higher store traffic make Otter more expensive?

No. Otter plans include unlimited visitors, so experimentation cost does not rise with a successful campaign.

Built for Ecommerce

Run your first test this afternoon

One snippet, no build step, and results you can act on within days.

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