Ecommerce A/B testing
Ecommerce A/B testing tied to revenue, not vanity metrics
Experiment across the buying journey and compare conversion rate, average order value, and revenue per visitor before deciding what to ship.
Install location
Your storefront head, Shopify theme, or WooCommerce plugin
One shared installation powers every experiment, conversion goal, and report on this site.
- 1Install Otter using the guide for your commerce platform.
- 2Choose purchase, revenue, or a funnel event as the primary goal.
- 3Run the test until its configured decision rule is satisfied.
What to test on Ecommerce
Product detail pages
Pricing and promotion tests
Cart and checkout UX
Average order value experiments
Ecommerce A/B testing questions
Which ecommerce metrics can Otter compare?
Otter reports conversions, conversion rate, lift, revenue, average order value, and revenue per visitor by variant.
Does Otter support Shopify and WooCommerce?
Yes. Shopify uses a theme snippet and custom pixel; WooCommerce has an official plugin with automatic commerce events.
Will higher store traffic make Otter more expensive?
No. Otter plans include unlimited visitors, so experimentation cost does not rise with a successful campaign.