WordPress A/B testing

WordPress A/B testing without rebuilding your site

Install one script site-wide, then build visual variants on published WordPress pages without duplicating templates or changing your theme code.

Install location

A header plugin such as WPCode, or your theme head

One shared installation powers every experiment, conversion goal, and report on this site.

Ideas

Start with the changes closest to the money. These are the ones teams on this platform run first.

Headline and CTA tests

Elementor and page-builder pages

Lead-generation forms

WooCommerce funnel experiments

Questions

Does Otter work with WordPress page builders?

Yes. Otter edits the rendered page in the browser, so it works with Elementor, Gutenberg, Divi, and most other page builders.

Do I need to edit my WordPress theme?

No. A header plugin can install the Otter snippet across the site without modifying theme files.

Can I A/B test WooCommerce?

Yes. Otter also provides an official WooCommerce plugin with automatic product, checkout, purchase, and revenue events.

Built for WordPress

One snippet, no build step, and results you can act on within days.