Shopify A/B testing

Shopify A/B testing without visitor-based pricing

Test product copy, merchandising, offers, and complete Shopify themes while Otter keeps visitor assignment consistent and attributes purchases to the right variant.

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Install location

theme.liquid and Shopify Customer Events

One shared installation powers every experiment, conversion goal, and report on this site.

  1. 1Add the lightweight Otter snippet to theme.liquid.
  2. 2Install the Shopify custom pixel for purchase and revenue events.
  3. 3Create a visual, redirect, or theme split test and verify it before launch.

What to test on Shopify

Theme split tests
Product page experiments
Offer and CTA tests
Purchase and revenue attribution

Shopify A/B testing questions

Can Otter A/B test complete Shopify themes?

Yes. Use a wildcard URL test with theme preview parameters to preserve the shopper's current path while switching the active theme preview.

Does Shopify revenue appear in Otter?

Yes. The Shopify custom pixel sends purchase events and order value so revenue is attributed to the visitor's assigned variant.

Is Otter billed by Shopify store traffic?

No. Every Otter plan includes unlimited visitors and tests; pricing is based on projects rather than monthly tested users.