Landing Pages A/B testing
Landing page A/B testing that gets you to a decision
Build focused variants, track the action that matters, and use statistically sound reporting to improve paid, organic, and lifecycle landing pages.
Install location
The shared head or custom-code area of your landing page platform
One shared installation powers every experiment, conversion goal, and report on this site.
- 1Install the Otter snippet once across your campaign pages.
- 2Create a visual change or split traffic between complete page URLs.
- 3Set the form, click, signup, purchase, or revenue goal and launch.
What to test on Landing Pages
Headline and message match
Form length and layout
CTA copy and placement
Social proof and offer framing
Landing Pages A/B testing questions
Can Otter split test two different landing page URLs?
Yes. Split URL tests send each visitor to a complete page variant while preserving consistent assignment and relay parameters when configured.
Can I test a landing page without creating a duplicate?
Yes. Use the visual editor to change copy, styles, layout, or visibility on the existing page.
Which conversion goals are supported?
Use page views, element clicks, custom events, GA4 events, purchases, or revenue as experiment goals.