Landing Pages A/B testing

Landing page A/B testing that gets you to a decision

Build focused variants, track the action that matters, and use statistically sound reporting to improve paid, organic, and lifecycle landing pages.

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Install location

The shared head or custom-code area of your landing page platform

One shared installation powers every experiment, conversion goal, and report on this site.

  1. 01Install the Otter snippet once across your campaign pages.
  2. 02Create a visual change or split traffic between complete page URLs.
  3. 03Set the form, click, signup, purchase, or revenue goal and launch.

Ideas

What to test on Landing Pages

Start with the changes closest to the money. These are the ones teams on this platform run first.

Headline and message match
Form length and layout
CTA copy and placement
Social proof and offer framing

Questions

Landing Pages A/B testing questions

Can Otter split test two different landing page URLs?

Yes. Split URL tests send each visitor to a complete page variant while preserving consistent assignment and relay parameters when configured.

Can I test a landing page without creating a duplicate?

Yes. Use the visual editor to change copy, styles, layout, or visibility on the existing page.

Which conversion goals are supported?

Use page views, element clicks, custom events, GA4 events, purchases, or revenue as experiment goals.

Built for Landing Pages

Run your first test this afternoon

One snippet, no build step, and results you can act on within days.

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  • 14-day free trial
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