Pricing

Unlimited everything. Pay per project.

No visitor caps. No MTU fees. No overage charges. When a test wins and your traffic climbs, your bill stays exactly where it was — you keep the upside.

Unlimited visitors

No MTU caps, ever

Unlimited tests

Run as many as you need

Flat-rate billing

Pay per project, not per visitor

MonthlyAnnualSave 20%
Limited time — 20% off all plans

Starter

20% off
$49$39/per month

For individuals and side projects

  • 1 project
  • Unlimited A/B tests
  • Unlimited visitors
  • Revenue tracking
  • Decision-ready reporting
  • Zero-flicker SDK
  • Email support
Get started
Most popular

Growth

20% off
$99$79/per month

For growing teams and businesses

  • 5 projects
  • Unlimited A/B tests
  • Unlimited visitors
  • Revenue tracking
  • Decision-ready reporting
  • Zero-flicker SDK
  • Email support
Start Growth trial

Scale

20% off
$189$149/per month

For large teams and agencies

  • Unlimited projects
  • Unlimited A/B tests
  • Unlimited visitors
  • Revenue tracking
  • Decision-ready reporting
  • Zero-flicker SDK
  • Priority support
Start Scale trial

Compare

See how Otter stacks up

Most A/B testing platforms charge on monthly tested users. The more traffic you get, the more you pay. We don't.

FeatureOtterMidaVWOOptimizelyAB TastyLaunchDarkly
Starting priceFrom $39/mo$199/mo+~$200/mo+Contact salesContact sales$12/mo + usage
Visitor / MTU limitsMonthly Tested Users — most platforms cap how many visitors can enter a test per month and charge overage fees.Unlimited100K–2M MTUMTU-basedMTU-basedMTU-based$10/1K MAU
A/B testsUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Revenue tracking
Visual editor
Split URL testing
Statistical engineAll plansAll plansAll plansAll plansAll plansAll plans
Anti-flicker solutionPrevents the page from visually "jumping" when a test variant loads. Some tools build this in; others require a manual snippet.Built-inManual snippetSmartCode optionManual snippetManual snippetN/A
Transparent pricingPublished pricing on the website — no "contact sales" required to see what you'll pay.
No per-seat fees
Billing modelPer projectPer MTUPer MTU + tierPer MTU + tierPer session + tierPer connection + MAU
Overage chargesExtra fees when you exceed your plan's visitor or usage cap.NeverYesYesYesYesYes

Competitor pricing data gathered from public sources as of March 2026. Actual pricing may vary — contact each vendor to confirm.

Questions

Frequently asked

If your question isn't here, email us — a person answers.

No surprises

Stop paying for visitors. Start paying for results.

14-day free trial. No credit card required. And when your tests start paying off, no MTU surprises on the invoice.

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