Framer A/B testing

Framer A/B testing for fast-moving design teams

Add Otter from Framer's site settings, publish the snippet site-wide, and test conversion ideas without moving the page into a different stack.

Start a free test See how Otter works

Install location

Framer Site Settings > Custom Code

One shared installation powers every experiment, conversion goal, and report on this site.

  1. 1Paste the Otter snippet into Framer's head custom code.
  2. 2Publish the site and verify the project in Otter.
  3. 3Build the variant visually and choose the conversion goal.

What to test on Framer

Landing page headlines
Signup and demo CTAs
Pricing-page messaging
Campaign-specific variants

Framer A/B testing questions

Can I install Otter on a Framer-hosted site?

Yes. Framer's site-wide Custom Code setting loads the Otter snippet on every published page.

Do I need to export my Framer project?

No. Installation and testing both work on the hosted site, so no export or custom deployment is required.

Can designers create variants without engineering help?

Yes. The visual editor supports common copy, style, layout, and visibility changes without code.