PDPHigh impactMedium effort
Hero image order
Move lifestyle image before studio image for mobile visitors.
Learning: Product context
Free ToolsRun tests in Otter A/B
Templates & Resources
Ecommerce A/B Test Playbook
Browse ecommerce test ideas by page, impact, effort, and primary learning.
PDPHigh impactMedium effort
Price framing
Test price anchoring near subscription or bundle offers.
Learning: Offer clarity
PDPHigh impactLow effort
Delivery promise
Show delivery date near add-to-cart instead of below tabs.
Learning: Purchase anxiety
PDPHigh impactMedium effort
Sticky CTA
Add sticky mobile add-to-cart after the main CTA scrolls away.
Learning: Mobile friction
PDPMedium impactLow effort
Review placement
Move review summary beside title and repeat near CTA.
Learning: Trust
PDPMedium impactLow effort
Variant naming
Replace internal color names with shopper-friendly labels.
Learning: Selection clarity
CollectionMedium impactLow effort
Default sort
Compare best-selling default sort against newest arrivals.
Learning: Discovery
CollectionMedium impactMedium effort
Filter prominence
Expose top filters as chips above the grid.
Learning: Findability
CollectionMedium impactLow effort
Product badges
Test best-seller, low-stock, or new badges in grid cards.
Learning: Decision cues
CartHigh impactLow effort
Shipping threshold
Add progress copy toward free shipping.
Learning: AOV
CartMedium impactLow effort
Trust reminder
Add returns and secure checkout reassurance near checkout CTA.
Learning: Risk reduction
CartMedium impactLow effort
Cross-sell position
Move recommendations below checkout action.
Learning: Checkout focus
CheckoutHigh impactMedium effort
Express payment
Move express wallet buttons above contact fields.
Learning: Checkout speed
CheckoutMedium impactMedium effort
Error copy
Rewrite validation messages with exact field-level fixes.
Learning: Form completion
CheckoutHigh impactLow effort
Guest checkout copy
Reframe account creation as optional after purchase.
Learning: Friction
HomepageHigh impactLow effort
Hero CTA
Test direct product-category CTA against generic shop CTA.
Learning: Intent routing
HomepageMedium impactLow effort
Social proof
Move proof row directly below hero on mobile.
Learning: Trust
OfferHigh impactMedium effort
Bundle framing
Test savings message against convenience message.
Learning: Offer motivation
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